Category Archives: IG Blog

How to show off your Facebook reviews

How to show off your Facebook reviews

Let’s talk about one factor that can give you a serious advantage when it comes to being credible in your field. It is clear, online ratings and reviews now give customers a voice, increase consumer / client confidence, enhance product or service visibility, and can dramatically increase sales. Whether you’re a consultant, public speaker, trainer,Continue Reading

The Embedded News Feed Story

It’s not new. It is evolving. The embedded news feed story offers media editors a news scoop in real time straight from the social feeds. It could be YOUR story! And it can be. Now, like never before, a news editor can use embedded posts and video from Twitter, Google+, Facebook, Pinterest and YouTube straightContinue Reading

Marketing, PR and SEO are now inextricably linked

PR and marketing expertise has the potential to add incredible firepower to your SEO – that much is clear. Simply put – being published online is a credibility builder. Fact. A little over 3 years ago Joanne Henson – with a history of failed diets until one day, she’d had enough and took professional adviceContinue Reading

Make Integrated Marketing Count

Make Integrated Marketing Count

Enter into awards with a marketing and PR plan.   It’s not often I receive a phone call with the bellowing of  “Hey Ian, I’ve won an award”. “now how can I utilise integrated marketing to gain the most publicity from it?” Now I say it’s not often, the truth is, it has never happened.Continue Reading

Use The Cumulative Power of Publicity.

Use The Cumulative Power of Publicity.

A common conversation in my daily life goes something like this. The call comes into my office and the voice on the other end is filled with let’s do it enthusiasm. “I have now completed the preparations for my marketing budget and need your help launching the advertising campaign for my new product / service.”Continue Reading

Use Social Proof To Increase Sales

I am sure most business owners recognise that social proof is probably the most powerful way of influencing people. Much of the effort that companies put into the process of marketing is directed at generating social proof. We have all heard of word of mouth as one example. I’ll suggest you have used it manyContinue Reading

Digital Marketing Training collaboration

To cut a long story short my collaboration with Steve Shepherd to deliver training at affordable prices came about after many cups of fine coffee and general chit chat about digital marketing. Steve had already recognised pretty much every business he knew was missing out on gaining the best from their digital presence. With my continuedContinue Reading

Google Maps bring yet more business benefits for local search

Google maps really are becoming more useful by the day for the user and local business owners. See the new  Google maps by clicking here. Firstly allow me to start off where this blog came from. You know how it is, you are having a chat with a couple of friends and up pops a questionContinue Reading

The Knowing Your Business story – ups AND the downs

On the 29th August 2013, the Knowing Your Business radio show and website went live for the first time in the new format. It was the culmination of nearly three years of hard work, careful planning, much testing, and an incredibly exciting moment for me. It was also the beginning of a huge amount ofContinue Reading

Maximise your brands web presence by Storytelling

Most brands I know want more exposure, to be seen, to be heard to be noticed. And it’s been said by many a wiser person than me – the most valuable brands are those that can be trusted. ‘If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive.Continue Reading

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