Category Archives: IG Blog

Use live radio brand broadcasting to convert into customers.

Have you tried out radio brand broadcasting yet? If not then you’re missing a marketing trick. Businesses are beginning to realise the influence they can wield by fusing marketing and brand journalism with live radio broadcasts. Often termed as Brand Broadcasting.   Brand broadcasting works on so many different levels. The Knowing Your Business project I’m involved inContinue Reading

How to Use Facebook and Twitter Embedded Posts for Marketing

I have already started to use Facebook and Twitter embedded posts in earlier blogs, what I have not explained yet is how businesses can use them and take advantage for marketing purposes.   The digital marketing industry continues to evolve — fast.   Technologies are creating new ways for businesses to grow and connect withContinue Reading

Content Marketing not Commercials

The real benefit to content marketing is how much less it feels like advertising than commercials. Sure, most people can clearly identify it as marketing,  but it’s less distracting especially when it’s pop-ups, banner ads, or even sidebar ads that draw users’ eyes away from what they were planning to do online.   We liveContinue Reading

Creative customer service using Twitter and Vine.

Have you tried using Twitter and Vine for delivering customer service yet? Twitter achieves many roles for businesses, and one of the first that brands start with is customer service. Yes we have seen businesses have an open conversation with customers on twitter many times, dealing with their complaints or answering questions. But was it everContinue Reading

Twitter embedded posts to aid storytelling.

Twitter have introduced embeddable posts so that blogs and news organisations can include status updates, videos and photos in stories. Twitter embedded posts. The first part of my example isn’t really story telling as such; for this purpose I thought I would try out it’s potential with two posts and see how it works. TheContinue Reading

Facebook is a digital Isle of Man

For starters Facebook is the most gripping and worthwhile of the social networking platforms out there. Think about it, where else can you go to gain the same unlimited intellectual inspiration as watching other peoples washing go through the wash, drain, rinse, and spin cycles – then hung out to dry? Just like an island.Continue Reading

The Easy Win Testimonial Backlink Trick (SEO)

This shockingly easy way to improve your SEO with a simple backlink and testimonial. Posted by Ian Gentles   Have you ever noticed how many businesses you have done business with who never asked you for a testimonial? And did you realise it’s YOUR business that’s missing the trick? As you reel on the backContinue Reading

Leaving Digital Footprints As You Travel the Web

I HIGHLY recommend “leaving this type of digital footprint” Posted by Ian Gentles My suggestion is seek out and respond to an article on a popular media website, comment on a blog post and / or on a social media status.  I suggest “leaving this type of digital footprint” as frequently as you can, andContinue Reading

Remarkable Digital Marketing

If it’s worth talking about. That’s remarkable.   This “Internet word of mouth thing” is just getting going for most marketers;  the remarkable businesses realised this a very long time ago. Remarkable is when people choose to talk about a product, a service. I guess this has been shared more than once, on Twitter, Facebook, StumbleUpon,Continue Reading

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