The real benefit to content marketing is how much less it feels like advertising than commercials.
Sure, most people can clearly identify it as marketing, but it’s less distracting especially when it’s pop-ups, banner ads, or even sidebar ads that draw users’ eyes away from what they were planning to do online.
We live in a participation age where marketing is no longer a one-way message from brand to consumer.
So for those businesses looking to take their brand to the next level in a new way and provide their audience with more than just a advertising message, here are a few examples of very simple content marketing I’ve highlighted from Ekko, the five star hair and beauty salon based in Banbury Oxfordshire.
Despite the wide-ranging and different content subject matter in to what you’ll see below, common qualities bring them together and make them engaging for their audience.
The following are authentic, entertaining, informative, culturally relevant and they connect on an emotional level.
Most importantly, they all offer value to the audience, either because they are funny, useful, beautiful,
inspiring, or perhaps, just marvelously unexpected.
Beauty lovers & fashionistas – get some inspiration for your hair & make up for autumn/winter 2013! http://t.co/rqFkDbpOmN Enjoy x
— Ekko in Banbury (@ekkosalon) August 23, 2013
Faux fringes are the hot trend for fall – put in a low slung parting to achieve the look pic.twitter.com/FYwKfPKeRI
— Ekko in Banbury (@ekkosalon) August 14, 2013
Love the fresh start that a Monday brings – hope everyone has a great week 🙂
— Ekko in Banbury (@ekkosalon) May 20, 2013
Hopefully you will be inspired and you might just help spread them yourself.
Give me, Ian Gentles, a call today to discuss how your business can win in the world of digital marketing. You don’t have to be based in Banbury or even Oxfordshire. Technology and digital marketing go hand-in-hand, so you can access my services from every corner of the globe.
We offer on-location training in the Banbury area and remote training for the rest of the world.
Call me today on 07511 217 984. Of if you’d prefer me to call you, drop me an email with your digital marketing query and I’ll get back to you.